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Privacy policy
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1) Information on the collection of personal data and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 Claudio Caporale, Caporace, Eppersdorferstraße 32, 90584 Allersberg, Germany, tel.: 0157577413774, e-mail: info@innoplott.de, is responsible for the data processing on this website within the meaning of the General Data Protection Regulation (GDPR). The controller of personal data is the natural or legal person who decides, alone or jointly with others, on the purposes and means of processing personal data.
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or requests to the controller), this website uses an SSL or/or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock icon in your browser line.

2) Data collection when visiting our website
When using our website in an informative way, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following information, which is technically necessary for us to show you the website:
– Our website visited
– Date and time at the time of access
– Amount of data sent in bytes
– Source/reference from which you came to the page
– Browser used
– Operating system used
– Ip address used (possibly: in anonymized form)
The processing is carried out in accordance with Art. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or otherwise used. However, we reserve the right to check the server log files retrospectively if specific indications indicate illegal use.

3) Cookies
In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your device and allow you to recognize your browser the next time you visit (so-called persistent cookies). When cookies are set, they collect and process specific user information such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a predetermined duration, which may vary depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.
In some cases, the cookies are used to simplify the ordering process by storing settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as individual cookies used by us also process personal data, the processing will be carried out in accordance with Art. 1 lit. b GDPR either for the implementation of the contract, in accordance with Article 6(3) 1 lit. a GDPR in the event of consent or in accordance with Article 6(0). 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the website visit.
Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. These can be found for the respective browsers under the following links:
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies
Please note that if cookies are not accepted, the functionality of our website may be limited.

4) Contacting
Personal data is collected as part of the contact with us (e.g. via contact form or e-mail). The data collected in the case of a contact form can be seen from the respective contact form. This data will be stored and used exclusively for the purpose of answering your request or for contacting and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Article 6 sec. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 1 lit. b GDPR. Your data will be deleted after your request is processed. This is the case if it can be inferred from the circumstances that the facts in question have been finally clarified and that there are no statutory retention obligations.

5) Data processing when opening a customer account and for contract processing
In accordance with Art. 1 lit. b GDPR will continue to collect and process personal data if you provide it to us for the performance of a contract or when opening a customer account. The data collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the controller. We store and use the data you provide for the execution of the contract. After the complete execution of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after expiry of these periods, unless you have expressly consented to further use of your data or a legally permitted further use of data has been reserved by our site.

6) Comment function
As part of the comment function on this website, in addition to your comment, information about the time the comment is created and the commenter name you have chosen will be stored and published on this website. In addition, your IP address will be logged and stored. This storage of the IP address takes place for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content by making a comment. We will need your e-mail address to contact you if a third party is found to be unlawful in your published content. Legal basis for the storage of your data is Art. 1 lit. b and f GDPR. We reserve the right to delete comments if they are deemed illegal by third parties.

7) Use of customer data for direct marketing
7.1 Sign up for our e-mail newsletter
When you subscribe to our e-mail newsletter, we regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of additional data is voluntary and will be used to address you personally. For sending the newsletter we use the so-called double opt-in procedure. This means that we will not send you an e-mail newsletter until you have expressly confirmed to us that you consent to receiving newsletters. We will then send you a confirmation e-mail asking you to confirm by clicking on a corresponding link that you want to receive the newsletter in the future.
By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of the registration in order to be able to understand a possible misuse of your e-mail address at a later time. The data collected by us when registering for the newsletter will be used exclusively for the purpose of advertising by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the person responsible above. After unsubscribing, your e-mail address will be deleted immediately in our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.
7.2 Sending newsletters via KLick tip
Our e-mail newsletters are sent via the technical service provider KLICK-TIPP Limited, 15 Cambridge Court, 210 Shepherd’s Bush Road, London W6 7NJ, United Kingdom, to whom we share your data provided when registering for the newsletter. This transfer shall take place in accordance with Art. 1 lit. f GDPR and serves our legitimate interest in the use of an advertising-effective, secure and user-friendly newsletter system. The data you enter for newsletter purchase (e.g. e-mail address) is stored on the servers of Klick-Tipp in the EU.
Click Tip uses this information for sending and statistically evaluating the newsletters on our behalf. For the evaluation, the e-mails sent include so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. This allows you to determine whether a newsletter message has been opened and which links have been clicked if necessary. In addition, technical information is collected (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively pseudonymously and is not linked to your other personal data, a direct personal data is excluded. This data is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of recipients. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter subscription.
Furthermore, Click-Tip can use this data in accordance with Art. 1 lit. f USE the GDPR itself, due to its own legitimate interest in the needs-based design and optimisation of the service, as well as for market research purposes, to determine, for example, which countries the recipients come from. However, Klick-Tipp does not use the data of our newsletter recipients to write them themselves or to pass them on to third parties.
With Click-Tipp we have concluded an order processing contract, with which we oblige Click-Tip to protect the data of our customers and not to pass it on to third parties.
You can view the privacy policy of Klick-Tipp here: https://www.klick-tipp.com/datenschutzerkl%C3%A4rung

8) Data processing for order processing
8.1 In order to process your order, we cooperate with the following service providers, who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
The personal data collected by us will be passed on to the transport company commissioned with the delivery in the course of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution as part of the payment processing process, if this is necessary for payment processing. If payment service providers are used, we will inform you explicitly below. The legal basis for the transfer of data is Art. 1 lit. b GDPR.
8.2 Use of special service providers for order processing and processing
– Billbee
The order is processed by the service provider “Billbee” (Billbee GmbH, Paulinenstrasse 54, 32756 Detmold). The name, address and, where applicable, other personal data will be provided in accordance with Article 6(4) of the 1 lit. b GDPR passed on to Billbee exclusively for the processing of the online order. Your data will only be passed on if this is actually necessary for the processing of the order. Details of Billbee’s privacy policy and its privacy policy can be found on Billbee’s website under “billbee.io”.
8.3 Disclosure of personal data to shipping service providers
– Deutsche Post
If the goods are delivered by Deutsche Post (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will provide your e-mail address in accordance with Art. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or announcing the delivery to Deutsche Post, provided that you have given your express consent for this during the ordering process. Otherwise, we shall provide for the purpose of service in accordance with Art. 1 lit. b GDPR only passes on the name of the recipient and the delivery address to Deutsche Post. The transfer will only take place if this is necessary for the delivery of goods. In this case, it is not possible to agree the delivery date with Deutsche Post in advance or to announce the delivery.
Consent may be revoked at any time with effect for the future from the controller designated above or from Deutsche Post.
– DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we provide your e-mail address in accordance with Art. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or announcing the delivery to DHL, provided that you have given your express consent for this during the ordering process. Otherwise, we shall provide for the purpose of service in accordance with Art. 1 lit. b GDPR only passes on the name of the recipient and the delivery address to DHL. The transfer will only take place if this is necessary for the delivery of goods. In this case, it is not possible to pre-reconcile the delivery date with DHL or to announce the delivery.
Consent may be revoked at any time with effect for the future from the controller designated above or from the transport service provider DHL.
8.4 Use of payment service providers (payment services)
– giropay
In case of payment via “giropay”, payment is processed via giropay GmbH, An der Welle 4, 60322 Frankfurt/Main, to which we pass on your information provided during the ordering process, together with the information about your order. Your data will be passed on in accordance with Art. 1 lit. b GDPR exclusively for the purpose of payment processing and only to the extent that it is necessary for this purpose. Further information on the data protection regulations of giropay GmbH can be found at the following Internet address: https://www.giropay.de/rechtliches/datenschutzerklaerung
– Paypal
In case of payment via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “instalment payment” via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The transfer will take place in accordance with Art. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to provide credit card information via PayPal, direct debit via PayPal or , if offered – “purchase on account” or “instalment payment” via PayPal. For this purpose, your payment data may be processed in accordance with Art. 1 lit. f GDPR based on PayPal’s legitimate interest in determining your solvency. The result of the credit check in relation to the statistical probability of default uses PayPal for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based in a scientifically recognised mathematical-statistical procedure. Among other things, address data is included in the calculation of the score values, but not exclusively. Further data protection information, including the information agencies used, can be found in PayPal’s data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.
– SOFORT
If the payment method “SOFORT” is selected, payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to which we receive your information provided during the ordering process, together with the information about your order in accordance with Art. 6 sec. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this purpose. You can obtain further information on SOFORT’s privacy policy at the following Internet address: https://www.klarna.com/sofort/datenschutz.
– Stripe
If you choose a payment method from the payment service provider Stripe, payment is processed by the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to which we provide your information provided during the ordering process, together with the information about your order (name, address, account number, bank code, possible credit card number, invoice amount, currency and transaction number) in accordance with Art. b GDPR. The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. For more information about Stripe’s privacy, see the URL https://stripe.com/de/privacy#translation.

9) Contacting the evaluation reminder
Own review reminder (no shipping by a customer rating system)
We use your e-mail address as a one-time reminder of the placing of a review of your order for the rating system we use, provided that you give us your express consent during or after your order in accordance with Art. 1 lit. a GDPR.
You can revoke your consent at any time by sending a message to the data controller.

10) Use of rating and seal graphics
10.1 Provenexpert widget
We use the seal of Provenexpert, a widget of Expert Systems AG, Quedlinburger Straße 1, 10589 Berlin (“Provenexpert”). When you visit our website, Provenexpert servers load dynamic content (current rating of the shop, certificate, etc.) into the widget. Information about the website you have previously visited, the date and time of the retrieval, the amount of data transferred, the type of browser used, the operating system you are using and the requesting provider (referrer data) may be transmitted to provenexpert’s servers. Insofar as this includes personal data, the processing takes place on the basis of our overriding legitimate interest in optimising our offer in accordance with Art. 6 sec. 1 f GDPR.
For more information on data protection at Provenexpert, please visit: https://www.provenexpert.com/de-de/datenschutzbestimmungen/
10.2 ShopVote Graphics
To display our ShopVote seal and any collected and/or aggregated reviews, we have included ShopVote graphics on this website.
This serves to safeguard our overriding legitimate interests in the context of a balancing of interests in the optimal marketing of our offer in accordance with Article 6(s). 1 p. 1 lit. f GDPR. The ShopVote graphics and the services advertised are an offer of Blickreif GmbH, Alter Messeplatz 2, 80339 Munich.
When the ShopVote graphics are called up, the web server automatically saves a so-called server log file, which is e.g. Contains your IP address, date and time of retrieval, amount of data transferred, and the source of the call (access data) and documents the retrieval. This access data will not be evaluated and will be automatically overwritten no later than seven days after the end of your page visit. The ShopVote graphics do not collect or store any further personal data.

11) Use of social media: social plugins
11.1 Facebook plugins with 2-click solution
Our website uses so-called social plugins (“plugins”) of the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
In order to increase the protection of your data when visiting our website, the plugins are initially deactivated by means of a so-called “2-click” solution integrated into the page. Disabled plugins can be recognized by the fact that they are grey. This integration ensures that when a page of our website containing such plugins is accessed, no connection is made to the facebook servers. Only when you activate the plugins and thus in accordance with Art. 1 lit. a GDPR to give your consent to the data transfer, your browser establishes a direct connection to the Facebook servers. The content of the respective plugin is transmitted directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the amount of data that Facebook collects with the help of the plugins. As far as we know, Facebook will in any case receive information about which of our websites you have accessed up-to-date and previously. By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a profile on Facebook or are not currently logged in. The information collected (including your IP address) is sent from your browser directly to a Facebook Inc. server. transmitted to the USA and stored there. When you interact with the plugins, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also posted to Facebook and displayed to your contacts.
You can revoke your consent at any time by disabling the activated plugin by clicking again. However, the revocation has no influence on the data that has already been transferred to Facebook.
Facebook Inc. Based in the United States, it is certified for the US-European Privacy Shield Convention, which ensures compliance with the level of data protection in force in the EU.
The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options for the protection of your privacy can be found in Facebook’s privacy policy: https://www.facebook.com/policy.php
11.2 Instagram as standard plugin
Our website uses so-called social plugins (“plugins”) of the online service Instagram, which is operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”). The plugins are marked with an Instagram logo, for example, in the form of an “Instagram camera”. An overview of the Instagram plugins and their appearance can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges.
When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the Instagram servers. The content of the plugin is transmitted by Instagram directly to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted by your browser directly to an Instagram server in the USA and stored there.
If you are logged in to Instagram, Instagram can assign the visit to our website directly to your Instagram account. If you interact with the plugins, for example by pressing the “Instagram Camera” button, this information is also transmitted directly to an Instagram server and stored there. The information will also be posted to your Instagram account and displayed to your contacts.
The data processing operations described are carried out in accordance with Art. 1 lit. f GDPR based on Instagram’s legitimate interests in displaying personalized advertising to inform other users of the social network about your activities on our website and to customize the Instagram service as needed.
If you do not want Instagram to assign the data collected via our website directly to your Instagram account, you must log out of Instagram before visiting our website. You can also object to the loading of the Instagram plugins and thus the data processing processes described above with add-ons for your browser for the future, e.g. with the script blocker “NoScript” (http://noscript.net/).
Instagram LLC. Based in the United States, it is certified for the US-European Privacy Shield Convention, which ensures compliance with the level of data protection in force in the EU.
The purpose and scope of the data collection and the further processing and use of the data by Instagram as well as your rights in this regard and setting options for the protection of your privacy can be found in Instagram’s privacy policy: https://help.instagram.com/155833707900388/

12) Online marketing
12.1 Facebook Pixel for creating Custom Audiences (with Cookie Consent Tool)
Within our online offer, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”) is used.
If a user clicks on an ad that we run and is played on Facebook, Facebook Pixel adds an addition to the URL of our linked page. If our site allows the sharing of data with Facebook via pixels, this URL parameter is inscribed in the user’s browser via cookie, which sets our linked page itself. This cookie is then read out by Facebook Pixel and allows the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand possible to determine the visitors of our online offer as the target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads we serve only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are determined by the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads meet the potential interest of users and do not have a harassing effect. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users have been redirected to our website after clicking on a Facebook ad (so-called “conversion”).
The data collected is anonymous to us, so we do not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). The data may allow Facebook and its partners to run ads on and off Facebook.
The data processing associated with the use of the Facebook Pixel will only take place in the presence of your express consent in accordance with Art. 6 sec. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, remove the check mark placed in the “Cookie Consent Tool” on the website next to the “Facebook Pixel” setting.
12.2 Google AdSense
This website uses Google AdSense, a web ad service Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses so-called cookies are text files that are stored on your computer and which enable an analysis of your use of the website. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also lead to a transfer to the servers of Google LLC. in the United States.
Google uses the information obtained in this way to evaluate your usage behavior with respect to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other data from Google. The information collected by Google may be transferred to third parties if required to do so by law and/or if third parties process this data on Google’s behalf.
The described processing of data is carried out in accordance with Art. 1 lit. f GDPR for the purpose of targeting the user in a targeted manner by third parties whose advertisements are displayed on this website on the basis of the evaluated user behaviour. This processing also serves our financial interest in exploiting the economic potential of our website by displaying personalised third-party subscriptions for a fee.
In the event of the transfer of personal data to Google LLC. based in the United States, Google LLC. “Privacy Shield” for the US-European Data Protection Convention, which ensures compliance with the level of data protection in force in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
For more information on Google’s privacy policy, please visit the following Internet address: https://www.google.de/policies/privacy/
You can permanently disable ad preferences by preventing them by setting your browser software accordingly, or you can download and install the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain features of this website may not be used or may be limited if you have disabled the use of cookies.
To the extent legally required, we have your consent in accordance with Art. 6 sec. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-described possibility to make an objection.
12.3 Using Google Ads Conversion Tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use the offer of Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In doing so, we are committed to displaying advertisements that are of interest to you, to make our website more interesting to you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user has clicked on the ad and has been redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked through the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers will find out the total number of users who clicked on their ad and have been redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by disabling the Google Conversion Tracking cookie via your Internet browser under the keyword “User Settings”. They are then not included in the conversion tracking statistics. We use Google Ads on the basis of our legitimate interest in targeted advertising according to Art. 6 Abs. 1 lit. f GDPR. In the context of the use of Google Ads, it may also result in the transfer of personal data to the servers of Google LLC. in the United States.
In the event of the transfer of personal data to Google LLC. based in the United States, Google LLC. “Privacy Shield” for the US-European Data Protection Convention, which ensures compliance with the level of data protection in force in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
For more information on Google’s privacy policy, please visit the following Internet address: https://www.google.de/policies/privacy/
You can permanently disable ad preferences by preventing them by setting your browser software accordingly, or by downloading and installing the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain features of this website may not be used or may be limited if you have disabled the use of cookies.
To the extent legally required, we have your consent in accordance with Art. 6 sec. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-described possibility to make an objection.

13) Web Analytics Services
13.1 Google (Universal) Analytics
Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses so-called “cookies”, which are text files that are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there, where it can also be transmitted to the servers of Google LLC. in the United States.
This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by truncation and excludes a direct personal access. The extension will shorten your IP address from Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC.in the USA server and truncated there. In these exceptional cases, such processing shall be carried out in accordance with Article 6(p. 1 lit. f GDPR based on our legitimate interest in statistical analysis of user behaviour for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website and internet usage. The IP address transmitted by your browser within the scope of Google (Universal) Analytics will not be merged with other data from Google.
You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to the full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that prevents the collection by Google Analytics within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again): <a onclick=”alert(‘Google Analytics has been deactivated’);” href=”javascript:gaOptout() ” > Disable Google Analytics < /a>
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In the event of the transfer of personal data to Google LLC. based in the United States, Google LLC. “Privacy Shield” for the US-European Data Protection Convention, which ensures compliance with the level of data protection in force in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
To the extent legally required, we have your consent in accordance with Art. 6 sec. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-described possibility to make an objection.
13.2 Google (Universal) Analytics
Google (Universal) Analytics without cookies
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
This website uses Google (Universal) Analytics exclusively without the use of cookies, which means that the service never sets cookies on your device.
Instead, your browser’s local storage is used to store an individual ID assigned by Google (Universal) Analytics, which allows an analysis of your use of the website. For this purpose, certain user information is processed via the ID.
The information generated by the ID about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there, where it can also be transmitted to the servers of Google LLC. in the United States.
This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by truncation and excludes a direct personal access. The extension will shorten your IP address from Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server. transferred to the USA and shortened there.
In these exceptional cases, such processing shall be carried out in accordance with Article 6(p. 1 lit. f GDPR based on our legitimate interest in statistical analysis of user behaviour for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website and internet usage. The IP address transmitted by your browser within the scope of Google (Universal) Analytics will not be merged with other data from Google.
You can prevent the collection of data generated by Google (Universal) Analytics and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that prevents the collection by Google Analytics within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again):
<a onclick=”alert(‘Google Analytics has been deactivated’);” href=”javascript:gaOptout() ” > Disable Google Analytics < /a>
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In the event of the transfer of personal data to Google LLC. based in the United States, Google LLC. “Privacy Shield” for the US-European Data Protection Convention, which ensures compliance with the level of data protection in force in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
To the extent legally required, we have your consent in accordance with Art. 6 sec. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-described possibility to make an objection.

14) Retargeting/remarketing/recommendation advertising
Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, hereby we advertise this website in the Google search results, as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 1 lit. f GDPR.
Additional data processing will only take place if you have agreed to Google that google links your Internet and app browsing history to your Google Account and that information from your Google Account is used to personalize ads they view on the web. In this case, if you are logged in to Google during your website visit, Google uses your data together with Google Analytics data to create and define target groups for cross-device remarketing. For this purpose, Your personal data is temporarily linked by Google Analytics data in order to form target groups. As part of the use of Google Ads remarketing, it may also result in the transfer of personal data to the servers of Google LLC. in the United States.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can contact the Digital Advertising Alliance at the Internet address www.aboutads.info about the setting of cookies and make settings for them. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.
In the event of the transfer of personal data to Google LLC. based in the United States, Google LLC. “Privacy Shield” for the US-European Data Protection Convention, which ensures compliance with the level of data protection in force in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
To the extent legally required, we have your consent in accordance with Art. 6 sec. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-described possibility to make an objection.
Pinterest retargeting pixels
This website integrates a Pixel (Pinterest Tag) of Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”). The pixel can be used to collect, store and evaluate information about the browsing behavior of website visitors in a pseudonymized form. If personal data is also processed in this case, this is done on the basis of our legitimate interest in displaying personalised advertising in accordance with Art. 1 lit. f GDPR. The information can be assigned to the user’s person using other information that Pinterest has stored about the user, e.g. due to the ownership of an account on the social network “Pinterest”. Pinterest uses an algorithm to analyze browsing behavior and can then display targeted product recommendations as personalized advertising banners on the user’s Pinterest account. Pinterest may also combine the information collected via the Pixel with other information collected by Pinterest through other websites and/or in connection with the use of the “Pinterest” social network, thereby creating pseudonymized usage profiles. In no case, however, can the information collected be used to personally identify visitors to this website.
To the extent legally required, we have your consent in accordance with Art. 6 sec. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by disabling pixel tracking in the “Cookie Consent Tool” integrated on this website.
If necessary, data collected via the pixel may be sent to servers of Pinterest Inc. transferred to the United States. In the event of the transfer of personal data to Pinterest Inc. based in the Usa, Pinterest Inc. has “Privacy Shield” for the US-European Data Protection Convention, which ensures compliance with the level of data protection in force in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information on data protection at Pinterest Europe Limited can be found here: https://policy.pinterest.com/de/privacy-policy
Pinterest Tag Conversion Tracking
This website uses the conversion tracking technology “Pinterest Tag” of Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
If you have reached our website from a pin on Pinterest, we will set a cookie on your computer that interacts with a “tag” also implemented in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification.
If the user is redirected from a pin on Pinterest to the pages of this website and the cookie has not yet expired, the tag collects certain user actions that we have predefined and can track them (e.g. completed transactions, leads, searches on the website, calls to product pages). When performing such an action, your browser sends an HTTP request (request) to the Pinterest server via the Pinterest tag, with which certain information about the action (e.g. type of action, time, browser type of the device).
By submitting this, Pinterest can compile statistics about the usage behavior on our website after forwarding a Pinterest pin, which serve us to optimize our offer.
Insofar as personal user data is processed, this is done in accordance with Art. 1 lit. f GDPR based on our legitimate interest in the statistical evaluation of the success of product advertisements on Pinterest and the purchasing behaviour of the users and thus serves to optimize our online offer.
However, we do not receive any information that can be used to personally identify users.
If you do not wish to participate in tracking, you can object to this by disabling the Cookie of the Pinterest tag Conversion Tracking via your Internet browser under User Settings. They will not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for EU consumers http://www.youronlinechoices.com/de/praferenzmanagement/
check that Microsoft sets advertising cookies in your browser and disablethem them.
For more information on Pinterest’s privacy policy, visit the following Internet address: https://policy.pinterest.com/de/privacy-policy
To the extent legally required, we have your consent in accordance with Art. 6 sec. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-described possibility to make an objection.

15) Tools and miscellaneous
15.1 consentmanager
To obtain effective user consents for cookies and cookie-based applications, this website uses the cookie-consent tool of consentmanager, Jaohawi AB, H’ltegelvägen 1b, 72348 Väster’s, Sweden (“consentmanager”).
By integrating a corresponding JavaScript code, users are shown a banner when accessing the page, in which consents can be given for certain cookies and/or cookie-based applications by ticking. In doing so, the tool blocks the setting of all cookies subject to consent until the respective user gives appropriate consents by check mark. This ensures that such cookies are only placed on the user’s device in the event of consent.
In order for the Cookie-Consent-Tool to uniquely assign page views to individual users and to record, log and store the consent settings made by the user individually for a session duration, certain user information (including the IP address) is collected when accessed our website by the Cookie-Consent-Tool, transmitted to servers of consentmanager and stored there.
These data processings are carried out in accordance with Art. 1 lit. f GDPR based on our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Further legal basis for the data processing described is also Article 6(3). 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user’s consent.
For more information about consentmanager’s data usage, see consentmanager’s privacy policy at https://www.consentmanager.de/privacy.php.
15.2 Google Customer Reviews (formerly Google Certified Merchant Program)
We work with Google as part of the “Google Customer Reviews” program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to obtain customer reviews from users of our website. After shopping on our website, you will be asked if you would like to participate in an email survey from Google. If you give your consent in accordance with Art. 1 lit. a GDPR, we will send your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the purchase experience on our website. The review you submitted will then be combined with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. In addition, your review will be used for Google Seller Reviews. In the context of the use of Google customer reviews, it may also result in the transfer of personal data to the servers of Google LLC. in the United States.
You can revoke your consent at any time by sending a message to the data controller or to Google.
In the event of the transfer of personal data to Google LLC. based in the United States, Google LLC. “Privacy Shield” for the US-European Data Protection Convention, which ensures compliance with the level of data protection in force in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information on Google’s privacy policy in connection with the Google Customer Reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=de
For more information on Google Seller Ratings’ Privacy, please visit this link: https://support.google.com/google-ads/answer/2375474

16) Rights of the person concerned
16.1 The applicable data protection law grants you comprehensive data subjects’ rights (information and intervention rights) with regard to the processing of your personal data, about which we inform you below:
– Right of access pursuant to Article 15 GDPR: In particular, you have the right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or become disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, deletion, restriction of processing , opposition to the processing, complaint to a supervisory authority, the origin of your data, if not collected by us from you, the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved and the scope and impact of such processing, and your right to be informed of the guarantees provided for in Article 46 GDPR when your data is transferred to third countries;
– Right to rectification in accordance with Article 16 GDPR: You have the right to immediate rectification of any inaccurate data concerning you and/or completion of your incomplete data stored by us;
– Right to erasure in accordance with Article 17 GDPR: You have the right to cancel your personal data if the conditions of Article 17(0) are met. 1 GDPR. However, this right does not exist, in particular, where the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims;
– Right to restrict processing in accordance with Article 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is verified, if you refuse to delete your data due to improper data processing and instead require the restriction of the processing of your data if you need your data to assert, exercise or defend legal claims , since we no longer need this information after the purpose has been achieved, or if you have objected on the grounds of your particular situation, as long as it is not yet clear whether our legitimate reasons prevail;
– Right to be informs in accordance with Article 19 GDPR: If you have asserted the right to rectification, erasure or restriction of the processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed this rectification or deletion of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. They have the right to be informed of these recipients.
– Right to data portability in accordance with Article 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller, insofar as this is technically feasible;
– Right to revoke consents given in accordance with Art. 3 GDPR: You have the right to revoke once consent to the processing of data at any time with effect for the future. In the event of revocation, we will immediately delete the data concerned, unless further processing can be based on a legal basis for non-consent processing. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation;
– Right to complain under Article 77 GDPR: If you consider that the processing of personal data concerning you is in breach of the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, your place of work or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy.
16.2 WIDERSPRUCHSRECHT
IF WE ARE IN THE FRAME OF AN INTEREST DEVELOPMENT YOUR PERSONAL DATA OF OUR EXPERIENCE OF INTEREST, YOU HAVE THE EVERY RIGHT, FROM THE RIGHT TO BE FROM YOUR SPECIAL SITUATION, AGAINST THIS PROCESSING AGAINST THE FUTURE.
USE OF YOUR DISCLAIMER, WE ARE ENDING THE PROCESSING OF THE RELATED DATA. A FURTHER STAY BUT RESERVED WHEN WE CAN USE RECOMMENDED REASONS FOR THE PROCESSING THAT YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR WHEN THE PROCESSING OF THE EXPERIENCE,
WILL BE YOUR PERSONAL DATA OF US PROCESSED TO USE DIRECT DATA, HAVE THE RIGHT TO AT ANY TIME AGAINST THE PROCESSING OF PERSONAL DATA FOR THE PURPOSE OF THE PERSONAL DATA. YOU CAN EXERCISE THE CONTRADICTION AS DESCRIBED ABOVE.
USE OF YOUR RIGHT RIGHT, WE END THE PROCESSING OF THE RELATED DATA FOR DIRECT ADVERTISING PURPOSES.

17) Duration of storage of personal data
The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of the processing and, if relevant, additionally on the basis of the respective statutory retention period (e.g. commercial and tax retention periods).
When processing personal data on the basis of express consent in accordance with Article 6 sec. 1 lit. a GDPR, this data is stored until the data subject withdraws his consent.
There are legal retention periods for data that is set out in the context of legal or legal business-like obligations on the basis of Article 6 paragraph. 1 lit. b GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer necessary for the performance of the contract or initiation of the contract and/or that there is no legitimate interest in further storage on our part.
When processing personal data on the basis of Article 6(4) 1 lit. f GDPR, this data is stored until the data subject has his right to object under Article 21(0). 1 GDPR, unless we can prove compelling legitimate grounds for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct marketing on the basis of Article 6(4) 1 lit. f GDPR, this data is stored until the data subject has his right to object under Article 21(0). 2 GDPR.
Moreover, unless otherwise provided in this declaration about specific processing situations, stored personal data will be deleted if it is no longer necessary for the purposes for which it was collected or otherwise processed.